For those of you who missed out on this in 2013, Read Tuesday is a Black Friday type of event just for book lovers. In 2014, Read Tuesday falls on December 9.
We’ll be promoting the event in order to attract more readers, gift-givers, and authors. (Participation is free. Readers and gift-givers find many great deals; authors and publishers can receive a nice fourth-quarter boost.)
One promotion we’re considering is a Thunderclap. Imagine hundreds (thousands!) of posts simultaneously going live on the morning of Read Tuesday. That would be a nice boom with which to start the event.
We’re monitoring a Thunderclap promotion by author Charles Yallowitz, who was an avid supporter of Read Tuesday 2013.
Charles presently has 80 supporters. He needs to reach 100, otherwise his Thunderclap promotion will be silent instead of thunderous. If you don’t reach your goal, nothing happens. Charles is down to his final…
View original post 205 more words